Social media management
Social Media Marketing Packages in Pakistan: Prices
The short answer
Social media packages published by four Pakistani firms and checked on November 4, 2026 start at Rs 25,000 a month (Destiny SEO) and reach PKR 110,000 (Zera Creative); PAKWM prices in US dollars, from $130 to $699. The price alone tells you little: packages count posts differently, most leave ad spend out, and few state a contract term.
How much do social media packages cost in Pakistan?
Social media packages from four Pakistani firms cost from Rs 25,000 to PKR 110,000 a month in the prices they publish, checked on November 4, 2026. Destiny SEO's Startup package is the lowest at Rs 25,000, and Zera Creative's Business package is the highest in rupees at PKR 110,000. A fifth firm, PAKWM, lists dollar prices of $130, $290 and $699 a month.
These are the firms' own list prices, not a survey of what Pakistani businesses pay. They are also not 1920 Agency prices. The most useful number in any of them is not the monthly fee but what the fee covers, which differs more than the fees do.
Published social media package prices
Prices are per month as shown on each firm's page on November 4, 2026. We read the pages themselves, not search-result summaries (see the next section for why).
| Firm | Package and price per month | Platforms listed | Content and ads listed |
|---|---|---|---|
| Destiny SEO | Startup Rs 25,000; Premium Rs 45,000 | Facebook, Twitter, Instagram, LinkedIn | Startup: 20 posts a month per network, audit, page setup, 2 ad campaigns of 4 ads. Premium: 30 posts per network, 3 campaigns of 6 ads, ad account setup, shop page setup, conversion optimization, website tracking |
| Softvirtue | From PKR 45,000 | Facebook, Instagram, TikTok, LinkedIn (how many at the base price is not stated) | Content calendar you approve, branded graphics, captions, scheduling, comment and message monitoring in business hours, monthly report. Posts a month not stated |
| Zera Creative | Basic PKR 40,000; middle tier PKR 65,000; Business PKR 110,000 | Basic: Facebook and Instagram. Middle: adds LinkedIn. Business: adds TikTok or YouTube | 12, 16 or 22 posts; 2, 4 or 8 animated posts or reels; Meta ads for up to 1, 3 or 5 campaigns |
| PAKWM | Basic $130; Standard $290; Premium $699 (US dollars, not rupees) | Basic and Standard: Facebook, Instagram, Twitter. Premium: Facebook, Instagram, LinkedIn, Pinterest | 3, 4 or 5 posts a week; ad setup on Basic, campaigns "up to $50" on Standard and "up to $100" on Premium |
Four things to notice:
- The lowest price is not the cheapest work. Destiny SEO's Rs 25,000 lists 20 posts per network on four networks, up to 80 posts. Zera Creative's PKR 40,000 lists 12 posts on two platforms. The numbers are not counted the same way.
- Two firms do not say how much content you get. Softvirtue lists no posts-per-month figure, so its PKR 45,000 cannot be compared with the others until you ask.
- PAKWM sells in dollars. Convert at your own bank's rate on the day you pay; we do not convert it here because the page gives no rupee price.
- Zera Creative shows "Save 25%" on each package without explaining what the discount applies to. Ask.
Why search summaries get these prices wrong
When we searched for these prices, the summaries that came back misstated three of the four firms. One gave Softvirtue as PKR 15,000 a month (its page says "From PKR 45,000"), one gave Zera Creative's entry package as PKR 35,000 (its page says PKR 40,000), and one showed PAKWM's plans as PKR 150,000 and 250,000 (the page lists $130, $290 and $699). We used only what each firm's own page says.
That is a practical warning for buyers. A price you saw in a summary, a directory or a forum thread may belong to an old version of the page, or to a different firm's package. Open the firm's page, note the date you looked, and ask for the quote in writing.
One of the more visible cost guides, from Artwing Studios (March 2, 2026), is useful on cost drivers (platforms, content volume, ad budget and seniority) but gives no figures at all, though its title is a question about price.
What drives the price of a social media package
The same four drivers appear in every page we read:
| Driver | What changes | Example from the pages |
|---|---|---|
| Number of platforms | Each network needs its own sizes, formats and replies | Zera Creative adds LinkedIn at its middle tier and TikTok or YouTube at the top |
| Posts and video | Reels and animated posts take more production than static posts (see what YouTube editing costs per video) | Zera Creative lists 2, 4 or 8 animated posts or reels a month |
| Paid ads | Running campaigns is separate work from posting | Destiny SEO lists 2 or 3 campaigns; Zera Creative lists 1, 3 or 5 |
| Reporting, replies and a named manager | More people-time | Zera Creative lists community management and a dedicated manager only on its top package |
Softvirtue's page adds two more: original photography against reusing your assets, and the volume of comments and messages. If a business has an active inbox, replies can cost more than posting does.
Management versus marketing: what you are buying
A package called "social media marketing" can mean two different jobs. Management is the steady work on your profiles: a plan, designs, captions, scheduling and replies. Marketing adds paid campaigns and tracking that tie posts to enquiries or sales.
The pages show the split. Softvirtue's service lists a calendar, graphics, captions, scheduling, monitoring and a monthly report, with ad spend kept separate. Destiny SEO's Premium package adds conversion optimization and website tracking. If you want enquiries, not just a tidy profile, check that the package says how a click or a message will be counted. Our guide to why Facebook ads get clicks but no sales covers the tracking and landing-page problems that make ad money disappear, and the Facebook ads agency cost guide compares what agencies charge for the ad side.
The ad budget is a separate bill
Ad spend is paid to the platform, not to the agency. Softvirtue states it plainly: "Ad spend is separate and always goes directly to Meta or Google from your own account," and that media spend is never marked up. PAKWM's Basic package lists ad setup with "Budget not included" and a general note that paid ad spend is excluded.
So when a package lists "2 ad campaigns" (Destiny SEO) or "up to 3 campaigns" (Zera Creative), that is the agency's time to build and manage them. The money that buys the impressions is on top. Plan for both lines: the monthly fee and a monthly ad budget you control. If you are deciding where the ad budget should go, our comparison of Meta ads and Google ads explains which suits which kind of business.
Contract terms and account ownership
Few of these pages say what happens after you pay.
| Term | What the four pages say |
|---|---|
| Minimum term | Softvirtue: minimum 3 months (PKR 135,000 at the starting price). Destiny SEO, Zera Creative and PAKWM: not stated on the pages we read |
| Setup fees | Not stated on any of the four pages |
| Tax | Not stated on any of the four pages |
| Account ownership | Softvirtue: pages stay in your Business Manager; you keep the graphics and captions as editable source files. Others: not stated |
| Payment | Zera Creative links to a "How to Pay" page we did not review; the others do not say |
Account ownership matters most. If an agency creates your page or ad account under its own login, leaving it can mean losing your audience and your ad history. Create the accounts yourself, add the agency as a user you can remove, and keep the logins for the brand's email. Softvirtue's page describes exactly this arrangement, and you can ask any firm to confirm the same in writing.
How to compare two packages
Before you compare a fee, put every package on the same footing with these questions:
- How many posts per platform per month, and how many are video? Ask for the total.
- Is the ad budget separate, and who pays the platform? The money should leave your account, not the agency's.
- Who owns the accounts, graphics and captions? You should.
- What is the minimum term, the notice period and the renewal rule? Write it down.
- What will the monthly report show? Reach and followers are easy to report. Enquiries, messages and sales are what pay the fee.
- Does the price include tax and setup fees? None of the four pages we read says.
- Who replies to comments and messages, and during which hours? Softvirtue says business hours; others do not say.
A package that cannot answer these in a sentence each is a tier name, not a plan.
Social media, SEO and website costs side by side
Social media is rarely the only line in a marketing budget. If you are costing the whole set, our guides on SEO package prices in Pakistan and website development cost in Pakistan use the same method: named firms, their own published prices, checked on the date shown.
How 1920 Agency quotes social media work
1920 Agency does not publish social media prices. We look at your profiles, who buys from you and which platform they use, then quote a monthly plan that lists the platforms, the content, the replies and the reporting it covers. Our social media management service starts from that plan, not from a tier.
We run Meta ads for Muzaree, optimised for purchases, and we run our own reporting through automation. We are an independent agency based in Islamabad, with a presence in Rawalpindi and Lahore, working with clients in Pakistan, the US, the UK and Australia.
Sources
- Destiny SEO, "Top Social Media Marketing Agency in Pakistan", https://destinyseo.com/?p=1766 (no date on the page; checked November 4, 2026)
- Softvirtue, "Social Media Management Pakistan", https://softvirtue.com/social-media-management-pakistan (checked November 4, 2026)
- Zera Creative, "Our Expert SMM Services", https://zeracreative.com/?p=3071 (checked November 4, 2026)
- PAKWM, social media management packages, https://www.pakwm.com/?p=2611 (page timestamp May 3, 2026; checked November 4, 2026)
- Artwing Studios, "How Much Does Social Media Marketing Cost in Pakistan in 2026?", https://artwingstudios.co/blog/social-media-marketing-cost-pakistan (March 2, 2026; checked November 4, 2026)
- Wikidata, "social media marketing" (Q267114), https://www.wikidata.org/wiki/Q267114 (checked November 4, 2026)
Frequently asked questions
How much does social media marketing cost in Pakistan per month?
Published prices checked on November 4, 2026 run from Rs 25,000 a month (Destiny SEO's Startup package) to PKR 110,000 (Zera Creative's Business package). Softvirtue's management service starts from PKR 45,000, and PAKWM lists US$130, $290 and $699 a month. These are the firms' own prices, not a survey of the market.
Is the ad budget included in a social media package?
Usually not. Softvirtue says ad spend is separate and goes straight to Meta or Google from your own account, and PAKWM's Basic package says the ad budget is not included. Zera Creative and Destiny SEO list the number of ad campaigns they will manage, which is a fee for the work, not the money spent on ads.
What is the difference between social media management and social media marketing?
Management is the routine work of planning, designing, posting and replying on your profiles. Marketing adds paid ads, audience targeting and conversion tracking. Packages blur the two: Destiny SEO's Premium package lists conversion optimization and website tracking next to posts, while Softvirtue's management service lists neither.
How many posts should a package include?
There is no standard. Zera Creative's entry package lists 12 posts and 2 animated posts a month, PAKWM's Basic lists 3 posts a week, and Destiny SEO lists 20 posts a month per network on four networks. Ask whether the number is total or per platform, and how many are video.
Do I need a long contract for social media management?
Not necessarily. Of the four pages checked, only Softvirtue states a term (a three-month minimum). The other three say nothing on the page, so ask for the minimum term and notice period in writing before paying.
Who should own the social media accounts?
You should. Softvirtue's page says pages stay in your Business Manager and you keep editable source files for graphics and captions. Whatever agency you choose, create the accounts yourself and give the agency removable access.
Does 1920 Agency publish social media prices?
No. 1920 Agency looks at your profiles, your audience and what you sell, then quotes a monthly plan that lists the platforms, the content and the reporting it covers.