Case study
Muzaree: a faster store and ads that pay for sales.
Muzaree is a footwear brand selling online in Pakistan through Shopify. We optimised its store theme for speed and accessibility and run its Meta (Facebook and Instagram) ads, optimising for purchases rather than clicks and checking them several times a day.
| Client | Muzaree, footwear brand |
|---|---|
| Market | Pakistan |
| Services | Web design and development, online ads |
| Platforms | Shopify, Meta Ads |
| Website | muzaree.com |
The store
- Fixed how the first screen loads, so the main product image appears sooner on phones.
- Kept other gallery images lazy-loaded, added structured data for products, and improved keyboard focus, skip links and touch targets.
- Added reduced-motion support and a responsive hero, delivered as a tested theme package with a handoff guide.
The ads
- Campaigns use Meta's Sales objective and optimise for purchases, never for cheap clicks.
- Every campaign is read back from Meta and checked against the plan before it goes live.
- Spend, cost per purchase and return on ad spend are checked every two hours, with budget changes proposed against a target cost per sale and made only with the owner's approval.
Why it works
Ads and the store are one system: a click is only worth paying for if the product page loads fast and makes buying easy. Looking after both means one team answers for the result.
Results
Campaign results belong to the client. We can walk you through the numbers on a call, with Muzaree's permission.
Want something similar?
Tell us about your business and what you want to change. We will reply with questions or a time to talk, then a clear proposal.
What can we help you with?
Tell us about your business and what you need. We will help you work out the next step.