Strategy and channel choice
Which channels your customers use and what each one is for, so effort goes where it pays.
Social media management
Social media management, done for you.
1920 Agency offers done-for-you social media management for small and mid-size businesses in the US, UK, Australia and Pakistan. We plan your content, design the posts and reels, publish them on Instagram, Facebook, LinkedIn, TikTok and YouTube, and report what worked. It is a service run by people, not scheduling software.
01 · Who it is for
Is this right for your business?
- Your accounts have gone quiet because nobody has time to post.
- You post regularly but it does not bring enquiries or sales.
- Your brand looks different on every channel.
- You want reels and short video but have nobody to plan and edit them.
| Channels | Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, X |
|---|---|
| Best for | Businesses with a story but no time to post |
| First posts live | Usually 2-3 weeks after onboarding |
| You approve | Every month's plan before it is published |
02 · What is included
What you get.
Every engagement is scoped in writing. These are the parts we usually include; we leave out what you do not need.
Monthly content calendar
Themes, formats and dates, sent for your approval before anything is posted.
Post design and copy
Graphics, carousels and captions in your brand style and voice.
Reels and short video
Planned and edited by our video team from your footage or simple shoots.
Publishing
Posted at the right times on each channel with correct sizes, tags and links.
Profile optimisation
Bios, highlights, links and contact buttons that make the next step easy.
Community replies
Optional and agreed in writing: comments and messages answered within set hours.
Monthly report
Reach, engagement, profile visits and enquiries, with what we will change next month.
03 · How it works
From first call to results.
Typical timescales. Yours depend on access, content and how quickly decisions are made.
Onboarding
We learn your audience, voice and goals and get access to your accounts and brand files.
First plan
You receive the first month's calendar and sample posts to approve.
Create and publish
We produce and post the content, and send next month's plan for approval.
Review
We report results, keep what works and change what does not.
04 · What we do differently
Posting more is not a strategy
Many social packages are sold by the number of posts. Volume is the easiest thing to count and the least useful. Organic reach on most platforms is limited, so a post works when it gives people a reason to stop: an answer, a result, a person, a product in use.
We plan fewer, better posts around the questions your customers ask and the proof you can show, then use a small paid boost on the posts that earn attention. That is how social starts bringing enquiries rather than just keeping the page alive.
05 · Compare the options
Agency, freelancer or scheduling software?
| 1920 Agency | Freelancer | Scheduling software | |
|---|---|---|---|
| Who does the work | A team: strategist, designer, video editor | One person | You do |
| Content creation | Included | Depends on the freelancer's skills | Not included |
| Cover for holidays and sickness | Yes | Usually not | Not applicable |
| Best for | Consistent, branded output without your time | Small, simple needs | Teams with time to create |
06 · Price
What drives the price.
- Number of channels. Each channel needs its own sizes, timing and style.
- Posts per month. The volume of graphics, carousels and captions.
- Share of video. Reels and short video take more planning and editing than static posts.
- Community management. Answering comments and messages adds daily hours.
- Languages. Posting in English and Urdu, for example, needs two versions of the copy.
We quote a monthly fee for an agreed plan after the first call. Paid boosts are separate and go straight to the platform.
Proof
See how we show up
Our own brand runs on the same process across Instagram, Facebook, LinkedIn and Pinterest. Ask us for samples from your industry and the formats you need.
Ask for relevant samples07 · Questions
Frequently asked questions.
Which social media platforms should my business be on?
Only those your customers use and you can support well. For most consumer brands that means Instagram and Facebook; for B2B, LinkedIn; for younger audiences, TikTok. Two channels done well beat five done badly.
How many posts a week do I need?
Fewer than you think. Consistency matters more than volume. We usually recommend a rhythm you can keep for a year, with more effort on reels and posts that answer real questions.
Do I have to approve every post?
You approve each month's plan and can approve individual posts as well. Once we know your voice, many clients approve the plan only.
Do you reply to comments and messages?
We can, as an agreed add-on with set hours and clear rules for what we answer and what we pass to you.
Can you make reels and TikToks?
Yes. Our video editors turn your footage, product clips or simple phone shoots into short videos with captions and hooks.
Will social media bring sales?
It can, especially when good content is paired with a small paid boost and a clear next step. We measure profile visits, clicks and enquiries, not just likes.
Do you need my passwords?
No. We use business manager and partner access, which you can remove at any time.
Is this software or a service?
A service. People plan, write, design and post your content. We use scheduling tools ourselves, but you never have to.
05 · Talk to us
What can we help you with?
Tell us which channels you use, what content you already have and what feels hard to keep up with. We will help you work out the next step.
Based inIslamabad, Pakistan
Pakistan+92 335 5089212
United Kingdom+44 747 660031
Serving businesses worldwide, including Pakistan, Bahrain, the UK and the USA.