Account and tracking audit
We check your ad accounts, pixel, Conversions API, Google tag and the thank-you or purchase events, because bad tracking makes every later decision wrong.
Online ads
Google and Meta ads management that pays for results, not clicks.
1920 Agency manages Google, Meta (Facebook and Instagram) and TikTok ads for small and mid-size businesses in the US, UK, Australia and Pakistan. Every campaign is set up to pay for the result you want, whether that is a sale, a lead or a booked call, and is checked against that goal every week.
01 · Who it is for
Is this right for your business?
- You run ads yourself and spend more each month without knowing what is working.
- Your campaigns get clicks and likes, but few sales or enquiries.
- You have an offer that sells and want to scale it past word of mouth.
- You are launching a product or service and need demand quickly while SEO builds.
| Platforms | Google Ads, Meta (Facebook, Instagram), TikTok; Snapchat and Telegram where they fit |
|---|---|
| Best for | Businesses with a clear offer and a page that converts |
| First campaigns live | Usually within 2 weeks of access |
| Ad spend | Paid by you, directly to the platform |
02 · What is included
What you get.
Every engagement is scoped in writing. These are the parts we usually include; we leave out what you do not need.
Objective and structure
Campaign objective matched to what you pay for, sensible audiences, and a structure the platform can learn from.
Ad creative
Copy, images and short video edits written for each platform, with variants so we can see which message works.
Landing page review
Recommendations for the page the ads send people to; our web team can make the changes.
Monitoring and budget pacing
Spend, cost per result and delivery checked through the week, with problems fixed before they burn budget.
Plain reporting
What we spent, what it produced, what we changed and what we recommend next.
03 · How it works
From first call to results.
Typical timescales. Yours depend on access, content and how quickly decisions are made.
Audit and goal
We agree the result to pay for and a target cost per sale or lead, then audit accounts and tracking.
Tracking and build
We fix tracking, write the ads and build campaigns, then read every setting back before launch.
Launch and learn
Platforms need data to learn. Meta and Google both describe a learning period after launch or a big change, when results swing, so we avoid editing campaigns while they learn.
Improve and scale
We cut what does not pay, test new creative and raise budget only where the cost per result holds.
04 · What we do differently
The objective decides who you pay for
The most expensive mistake we see in ad accounts is a sales campaign that optimises for link clicks or traffic. The platform does exactly what it is told and finds people who click, not people who buy. We match the objective to the result you pay for: a Sales objective optimising for purchases when you want sales, Leads when you want enquiries, a messaging objective for WhatsApp chats, and landing page views (never raw clicks) when you want visits.
Before anything goes live we read the campaign back from the platform and compare every setting with the plan: objective, optimisation event, budget, audience and placements.
05 · Compare the options
Google Ads, Meta Ads or TikTok Ads?
| Google Ads | Meta Ads | TikTok Ads | |
|---|---|---|---|
| Reaches people who | Are already searching for what you sell | Match your audience, before they search | Watch short video, often younger audiences |
| Works best for | Urgent needs, services, high-intent products | Visual products, offers, lead forms | Products that show well in video |
| Creative needed | Text ads, extensions, landing page | Images, short video, copy | Native-looking vertical video |
| Typical first step | Search campaign on buyer keywords | Sales or Leads campaign with 2-3 creatives | In-feed test with 3 or more videos |
06 · Price
What drives the price.
- Ad spend. Paid directly to Google, Meta or TikTok from your card. It is never mixed with our fee.
- Number of platforms and campaigns. One platform with one offer is simpler to run than three platforms and many products.
- Creative volume. How many new images and videos you need each month, and whether you supply footage.
- Tracking work. A clean pixel and Conversions API setup takes less time than rebuilding broken tracking.
- Reporting. Monthly summaries cost less than weekly calls and custom dashboards.
We quote a monthly management fee after the audit, once we know the scope. You see the ad spend and our fee as separate lines.
Proof
Ads that optimise for purchases
We run Meta ads for the footwear brand Muzaree on Meta's Sales objective, optimising for purchases and checked every two hours against a target cost per sale.
Read the Muzaree case study07 · Questions
Frequently asked questions.
Which platform should a small business start with?
Start where your buyers already are. If people search for what you sell, Google Ads usually comes first. If you need to create demand or sell something visual, Meta is often the better start. Most businesses should master one platform before adding a second. Our guide to Meta ads vs Google ads compares them in detail.
How much ad spend do I need to start?
Enough for the platform to learn from real results. Work back from your expected cost per sale or lead: a test budget should be able to buy a meaningful number of results each week, not one or two. We recommend a test budget after the audit.
Do I keep ownership of my ad accounts?
Yes. Ad accounts, pixels and data should be in your business's name. We work with partner access that you can remove at any time.
How soon will I see results?
Campaigns can bring traffic within days, but most need two to four weeks of data before costs settle. We agree what to judge at 30, 60 and 90 days before we start.
Do you create the ads as well?
Yes. We write the copy and design images and short videos. If you have product footage or photos, we edit them into platform-ready ads.
Can you take over an account that is already running?
Yes. We start with an audit of tracking, objectives and spend, keep what is working, and change one thing at a time so results stay readable.
Do you guarantee a return on ad spend?
No. Results depend on your offer, price, website and market as well as the ads. We set a target cost per result and tell you plainly when a campaign is not reaching it.
Do you work with Shopify and WooCommerce stores?
Yes. We connect purchase tracking from Shopify, WooCommerce and custom checkouts so the platforms optimise for real orders.
Guides
Read before you decide.
Researched answers to the questions buyers ask us most about online ads.
- How Much Does a Facebook Ads Agency Cost per Month?Published 2026 prices from Facebook and Instagram ads agencies, fee models at your spend, Meta's new location fees, and the ad budget agencies need.
- Meta Ads vs Google Ads: Which Should You Run First?Meta ads vs Google ads for a small business: 2026 cost per click and per lead by industry, the budget each platform needs to learn, and which to run first.
05 · Talk to us
What can we help you with?
Tell us what you sell, where your customers are and what a good sale or enquiry is worth to you. We will help you work out the next step.
Based inIslamabad, Pakistan
Pakistan+92 335 5089212
United Kingdom+44 747 660031
Serving businesses worldwide, including Pakistan, Bahrain, the UK and the USA.