Technical audit and fixes
Crawling, indexing, speed, redirects, duplicate pages, structured data and sitemaps, fixed in order of impact.
Search engine optimization
SEO services that help customers find you on Google and in AI answers.
1920 Agency provides SEO services for small and mid-size businesses in the US, UK, Australia and Pakistan. We fix what stops search engines understanding your site, build pages that answer what buyers search for, and make your business clear enough to be cited in AI answers from Google, ChatGPT and Perplexity.
01 · Who it is for
Is this right for your business?
- Your website gets little traffic from Google, or the traffic never turns into enquiries.
- Competitors with weaker services outrank you for the searches your buyers use.
- You moved or rebuilt your site and lost visibility.
- You want ChatGPT, Gemini and Google's AI answers to describe your business correctly.
| Covers | Technical SEO, on-page, content, local, AI search |
|---|---|
| Best for | Businesses that can invest for several months |
| First fixes | Usually in the first 2-6 weeks |
| Measured by | Enquiries and sales from search, not rankings alone |
02 · What is included
What you get.
Every engagement is scoped in writing. These are the parts we usually include; we leave out what you do not need.
Search intent research
We read the live top results for your buyers' searches and decide what kind of page can rank, rather than guessing from keyword tools.
Service and landing pages
Pages rewritten so they answer the buyer's questions, show proof and make the next step obvious.
Researched articles
Guides that answer real questions your buyers ask, each linked to the service that solves the problem. No mass-produced content.
Local SEO
Google Business Profile and local pages, only where you have a real location or service area.
AI search visibility
Clear entity information, consistent profiles and fact-dense pages that AI answers can quote, with a monthly check of what they say about you.
Search Console and Bing setup
Both connected, with new pages pushed to Bing through IndexNow.
Monthly reporting
Clicks, enquiries and sales from search, the pages that moved and what we will do next.
03 · How it works
From first call to results.
Typical timescales. Yours depend on access, content and how quickly decisions are made.
Audit
We crawl the site, read Search Console and study the pages that rank for your buyers' searches.
Fix and focus
We fix technical problems and rebuild the few pages closest to bringing in business.
Build
We add the pages and articles the research says are missing, one topic cluster at a time.
Measure
We report enquiries from search and adjust the plan. Meaningful growth usually takes several months, so we show progress every month.
04 · What we do differently
AI search is still SEO
Much of the advice about "optimising for AI" sells special files, rewritten content or new schema. Google's own guidance on its AI features says they are built on its normal ranking systems and need nothing special. ChatGPT and Perplexity also lean on pages that already rank and are easy to quote.
So we do the work that helps both: sections that each answer their heading on their own, sourced numbers, a named business with the same details everywhere, and pages that load with their content in the HTML. Then we check every month what the main AI assistants say about you, and fix the sources they rely on.
05 · Compare the options
SEO or paid ads?
| SEO | Paid ads | |
|---|---|---|
| Time to first results | Months | Days to weeks |
| What you pay for | Work on your site; the traffic itself is free | Every click or result, plus management |
| When you stop | Rankings fade slowly | Traffic stops the same day |
| Best used for | Steady enquiries and lower long-term cost | Fast demand, tests and launches |
06 · Price
What drives the price.
- Size and state of your site. A 20-page site with clean code needs less work than a 2,000-page store with years of technical debt.
- Competition. Ranking for a national term against established firms takes more content and authority than a niche or local term.
- Content volume. How many new pages and articles a month the plan needs, and whether you can supply expertise for them.
- Local or international. One location is simpler than several countries or languages.
- Development help. Whether we make the changes ourselves or brief your developer.
After the audit we propose a monthly plan with the pages and fixes it covers, so you can see what each month buys.
Proof
A clinic website built to be found
For Progen Aesthetics, a UK laser clinic, we rebuilt the website and run its SEO: treatment pages, researched patient guides, Search Console and a daily technical crawl.
Read the Progen case study07 · Questions
Frequently asked questions.
How long does SEO take to work?
Technical fixes can show within weeks, but meaningful growth usually takes several months, depending on competition and the state of the site. We report progress every month so you are never waiting blind.
Can you guarantee first place on Google?
No. Google's own advice on hiring an SEO is that if someone guarantees their changes will give you first place in search results, you should find someone else. We commit to the work, the reporting and honest advice about what is realistic.
Do I need new articles?
Only where a real buyer question is not answered by your existing pages. More pages for their own sake can hurt; we publish when the research shows a gap.
Do you do local SEO?
Yes, where you have a real location or service area: Google Business Profile, local pages and consistent business details. We never create fake addresses.
How do you get a business mentioned in ChatGPT or Google's AI answers?
By being the clearest, best-sourced answer and a well-defined business: consistent name and details across the web, pages that quote well, and mentions on sites AI tools trust. We check monthly what the main assistants say about you.
Do you build backlinks?
We earn mentions through useful content, real partnerships, directories that matter in your industry and digital PR. We do not buy links, because it risks a penalty.
Will you need access to my website?
For most work, yes: CMS access or a developer contact, plus Search Console and analytics. We can also deliver briefs for your own team.
Is SEO worth it for a small business?
When people search for what you sell, usually yes, because each visit costs nothing once the page ranks. If nobody searches for your offer yet, paid ads or social may come first.
05 · Talk to us
What can we help you with?
Share your website, your main services and the countries or cities you want to be found in. We will help you work out the next step.
Based inIslamabad, Pakistan
Pakistan+92 335 5089212
United Kingdom+44 747 660031
Serving businesses worldwide, including Pakistan, Bahrain, the UK and the USA.